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Between
The Lines


Curator
Nanette Orly

Creative Director
Jungie Choi

Team Members
EJ Son
Yona Lee
Dana Davenport
Ouputs
Brand Identity
Animation
Social Media
Publication
Print Collateral


Between the Lines is a curatorial project exploring the nuances of cultural connection, embodiment and reinterpretation through contemporary sculptural practices. The exhibition and residency program was presented at Openspace Bae in Busan and features new sculptural works by artists EJ Son, Yona Lee + Dana Davenport. The project brings together artists with cultural connections to South Korea who have spent formative years of their art making practices outside of this context – based in Sydney, Auckland and Los Angeles.
      Using the collective physicality of each of their artistic processes (welding, constructing and braiding), the brand identity attempts to embody the artists’ liminal experiences that currently exist in their practice.








Good Sh*t


Design Director
Rei Konza

Team Members
Jungie Choi, Hamish Clark
Ouputs
Brand Identity
Website Design
Packaging + Collateral
Social Media
Photography Direction


Good Sh*t is the world’s first Pre + Probiotic soda that comes in five flavours: Tropical, Cola, Citrus, Berry and Ginger. The soda contains over a third of your daily fibre and 1 billion probiotics — made from mother nature and manufactured in New Zealand.
       For authenticity and cheekiness, we looked to bespoke handwriting and hand-drawn illustrations. The logo, flavour and the ‘Poot’ are all drawn individually for each product — adding irrevernce and joy to the tongue-in-cheek nature.








In Place


Curation
Jungie Choi, Holly Zeng

Exhibition Design
Jungie Choi, Holly Zeng

Exhibition Participants
Alisa Welby, Holly Zeng, Jungie Choi,
Micheal McCabe and Shaun Naufahu 
Outputs

Brand Identity
Exhibition Curation


In Place reflects on the diverse manifestations of contemporary diasporas in Aotearoa, through the work of Alisa Welby, Holly Zeng, Jungie Choi, Micheal McCabe and Shaun Naufahu.
      Drawing on each of our respective histories, whakapapa and relationships with the material world — the works in this exhibition explore design as a visual language and methodology to interrogate, articulate and reimagine the spaces and worlds we occupy as diaspora — to form new expressions of people, time and place. 




Micheal McCabe, A life in pigs, or pigs in my life, 2023




Shaun Naufahu, Untitled, 2023


Holly Zeng, Untitled, 2023




Alisa Welby, The Sky I Wish to Share With You, 2023






Gaja Gwaja
Banchan
가자과자 반찬


Design Director
Jungie Choi

Team Members
Rosabel Tan, Ruby White, Yutak Son

Photography
Fraser Chatman

Ouputs
Brand Identity
Typeface Design
Illustration
Packaging + Collateral
Social Media
Photography Direction

Gaja Gwaja Banchan 가자과자 반찬 is the second collaboration with the Korean Consulate to celebrate Korean Thanksgiving during lockdown.
        Each box contains six traditional Korean banchans that were encouraged to be enjoyed with each recipients bubble. The design explores the digital spaces that many Korean diaspora and Tau Iwi inhabit to reach family, stories, recipes and culture through a custom made billingual typeface and pixelated illustrations.











Hangul in Situ


Ouputs
Art Installation


Hangul, In Situ is a graphic installation that attempts to look beyond the touchstones of our cultural canon, and explore how Hangul — the official writing system of Korea — can interface with the evolving/contemporary world. Separating it from this preconceived notion, Hangul, In Situ reimagines the evolving possibilities of cultural language in relation to the physical space it occupies. Choi attempts to ask the question — how do letter forms, especially cultural, change in relation to the space it is situated in? How do they evolve as times change?







37 South


Design Director
David Bourke

Design + Building
Jungie Choi
Outputs

Rebrand
Website Design


37 South is the leading full service Superyacht support provider in the South Pacific. They have a philosophy to take clients on a journey that is effective and removed of any challenges.
        To reflect this purpose, the brand and website were revamped on Webflow.









Fleeting
Moments


Outputs
Photography
Writing
Publication Design
Website Design


Fleeting Moments is a collection of poetry and prose suspending the temporary — written and designed by Jungie Choi. The publication hopes to reflect the highs and lows of living, and how the multitude of seemingly mundane experiences form an alluring spectrum that is your own. Through photography taken from day to day snippets, and words that aim to highlight and ponder the twines for existence and mental health, the publication aims to encourage the reader that slowly but surely, it does get better.